a write-up on my project from artist Michael Berlant
Have You Seen Me? an installation by Nick Arnold
Have you seen me?
We have seen him everywhere but we have seen no one at all. We see but a mirage of a façade, a flat inkjet grin of bobble-head proportions, a mask with no holes for the eyes, a face on a stick — an auction paddle to wave, a pin, a sticker, a propaganda campaign, an advertisement for flatness, an easily traced cutout, a bat signal complete with dramatic distortion.
So we look beyond the face value, look for the significance of the notion of face/ interface, a surface outlet/inlet, the means of processing and connecting to the outside world, reducing it to the scale and terminology of the body. The face is often a put-on, a front that conceals what lies within the mind. The human face is instantly recognizable both as a symbol and an individual attribute – it is visual shorthand for identification of other people and basic awareness of oneself.
The face we see needs no name, it is an eerily reproducible version of oneself, taking on a life of its own. As it continues to spread, it grows more and more abstract: becoming a cutout, expanding in size, distorting its contours, morphing into a symbol, a signifier of loss…
The loss of self has never been so evident, before the manic dispersion of eyeless doppelgangers to far-flung corners of the world. The Face was lost but not when it was taken by the two supposed thieves. They have only done what the Face was waiting for all along: to spread like fire, like a viral image, a trend not to be missed — personalized yet anonymous, inclusive yet oligarchic.
This face has been lost since it was captured and converted into digital bytes, set down on paper, distorted into two-dimensionality, and rent from its corporeal foundation.
We laughed at Indians as we stole their souls with pictures, but we had already stolen everything else and now our souls are being stolen as well, this is but an extreme representation of dehumanization by reproduction. We have seen your face but we have not seen you because you do not exist and neither do we, as we take on the Face, hold it up for the camera, blanking our identity with the sheet of anonymity. When brandished by random people in random places, the Face becomes a shield that conceals the wearer’s physiognomy, having a homogenizing effect on groups of people, making each one look like another.
At the same time this piece negates the exclusivity of the artist-subject’s identity by taking a highly personal aspect of him, the shorthand for who he is, and putting it everywhere and on everyone. This is nothing but loss of face, in all its possible ways and meanings, and a futile, ineffectual attempt being made to replace it. The lost and found odyssey of the giant face print is merely a premise that presents an overarching narrative, what is really at stake is the dispersion of the facial iconography and the garnering of allegiance to the face.
Having no intention of recovering the original print, the project has more in common with the narcissistically obsessive widespread signatory markings made by graffiti artists. The nature of the image however, turns the anonymous aspect of graffiti on its face, and puts its graffiti onto our faces and bodies, truly a physical graffiti. The type of printed surface is the only variable, but the Face renders its vehicle meaningless, and in case we miss or forget, there is always more and more Face; we don’t seek it, it finds us, attaches itself to our clothing, leaps onto our car, wedges in our minds, suffocates us in our sleep, infects us…
Have you seen me? Yes, for you have spread yourself microscopically thin, you are each face, you are each one of us who partakes of the face fad, and you are for us — I have seen you and you are I. You became me when I became you; we all belong behind the face, with a pin on our hearts, a magnet on the door, a sign of loyalty to the horde – the self-sustaining, self-perpetuating critical mass of image saturation. It is coming, the new cult: Kilroy, Bob Dobbs, Shepard Fairey, Big Brother, Stalin and Mao rolled into one. It is a cult of personality, it’s religion, but behind the face we find what we really crave – safety and invisibility.
The effect of this project is that it disguises, disseminates, and de-personalizes the identity of the artist, along with everyone who chooses to make contact with the Face. It exists in the space between the exclusive — the face of an individual, and the egalitarian – the Face as an equalizer and eradicator. This work is a statement about the loss of identity – the artist’s, via his stolen face, the identity of the printmaking medium — steeped in replication and repetition, and the identities of us all — living in a faceless, homogenized, endlessly replicated and mediated world.
Mike Berlant